How brand teams are moving from AI experiments to production systems

Based on conversations with designers and marketers at 100+ companies, this report explores how AI adoption in design is shifting from isolated generation tools to governed, brand-aware systems. It reveals what it takes to use AI in real workflows without sacrificing brand integrity, trust, or creative quality.

Why generative AI alone isn’t enough and why systems, not prompts, are the future of brand-safe design

How trust, governance, and liability became the main blockers (and enablers) of AI adoption

How designers are evolving from asset makers to system architects and creative directors

The State of AI Design 2026

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Ritual

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Fetch Pet

Stasher

Thistle

Spanx

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Cotopaxi

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