Our story
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Before founding Obello, Ben Pham and Ollie Ralph led the renowned brand and design agency, Character. Over two decades, they helped shape some of the world’s most successful and category-defining brands, including Apple, DoorDash, Nike, Netflix, and Instagram.
Working closely with visionary founders and operators, they observed a growing challenge impacting companies of all sizes. In today’s fast-paced, digital-first world, brands face immense pressure to maintain consistency across an ever-expanding number of channels and platforms. This left design and marketing teams overwhelmed, creativity stifled, and meticulously crafted brands falling short in execution.
In 2023, Ben and Ollie launched Obello to address this challenge and redefine how brands scale their creative output—empowering teams to design smarter, faster, and always on-brand.
